When it came to makeup, a UK study found that women spend 474 days of their life applying it to themselves, and another survey done in the US found that 91% of women would rather cancel a first date than attend it without makeup on. This just goes to show how much pressure it put onto women to hide their true face, whereas men do not typically have to worry about the same kind of judgment. At least, that's what's typical. It seems that in East Asian countries, especially South Korea, even men are expected to be above a certain standard of beauty. In S. Korea, a headshot and even your weight is expected on formal applications such as resumes, which comes to no surprise coming from a country that has the highest per capita rate for plastic surgery. There exist what is known as the "flower boy" concept in which is similar to the "pretty boy" look we see in the US. And yet the western influence does not stop there, for the most highly sought for plastic surgery treatment for men in S.Korea is nose surgery. They are given higher nose bones so that they look more like westerners, and similarly women often attempt to switch their monolids to that of the typical western double eyelid.
Despite the heavy focus on physical beauty, surveys done in multiple countries seem to suggest at that at least 60% of people look for an inner beauty when looking for a partner. This goes to show that looks aren't everything, and everyone can come off as more attractive simply be being a kind and humble human being.
https://www.youtube.com/watch?v=RT9FmDBrewA <-----link to beauty standards video
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